Give the logo room to breathe.

Leave clear space on every side. Keep text, images, borders, and other logos outside this area.

Proposed rule: X = one quarter of the visible logo width. Maintain at least X around the complete It’s Just! logo.

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Simple colors. Clear communication.

Use the supplied logo colors exactly as provided. The website palette supports layouts; it does not authorize recoloring a logo.

Logo Black

#231F20

From supplied It’s Just! SVG

Orange

#F7941D

Logo accent

Warm Ivory

#F4F1EA

background

Near Black

#020912

Text

Nunito Sans

Good ingredients. Everyday possibilities.

A straightforward, friendly typeface for headings and everyday reading. The website uses Regular, Bold, and Black weights.

VIEW FONT & LICENSE

Typography is for supporting copy. Do not retype or reconstruct either logo. Font files are not included in the kit.

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Use with care.

Keep it original.

Use supplied artwork. Scale proportionally; never stretch, recolor, redraw, rotate, crop, or add effects.

Keep it readable.

Choose a version with clear contrast. Use a calm background and respect the clear-space area.

Keep the relationship clear.

Do not suggest ownership, sponsorship, endorsement, or a partnership that has not been agreed in writing.

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Best practices.

A few things to avoid when sharing our logo. These examples show what not to do; always use the original files above.

× Don’t stretch or squeeze.

Keep the original proportions.

× Don’t rotate.

Keep the logo upright.

× Don’t recolor.

Use only the supplied color versions.

× Don’t use busy backgrounds.

Give the logo a calm, clear setting.

× Don’t use low contrast.

Choose artwork that stands out.

× Don’t crop the logo.

Keep the complete artwork visible.

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A limited permission to share.

These It’s Just! resources are provided for accurate editorial references to the brand and for partner communications that 138 Foods has approved in writing. Permission is limited, non-exclusive, non-transferable, and revocable.

Use only the supplied, unaltered assets and follow these guidelines. All rights and ownership remain with their respective owners. Downloading a file does not grant ownership or imply sponsorship, endorsement, or a partnership.

Packaging, merchandise, paid advertising, co-branding, and other commercial uses require separate written permission. We may request changes or ask you to stop using our assets. For any use outside this guidance, contact us first.

ASK ABOUT BRAND USAGE

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Everything you need. Clearly organized.

Get the It’s Just! logo files and the proposed usage guide together. For a use that needs permission, contact our team.

DOWNLOAD IT’S JUST! KIT

Clear-space rules are proposed, as labeled in the guide.
Keep logos unchanged. All rights remain with their respective owners.
For permissions: media@138foods.com.